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Google Technologies Online Training
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments.
You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Google Analytics is a fantastic source of data on website traffic, but proper analysis of Google Analytics can tell you so much more than simply how much traffic your site is getting.
What you will learn
When working with clients we will interrogate their Google Analytics data to gather some key base line information such as referral traffic sources, search engine generated traffic, social traffic and so on. We also analyse the data further to get key insights into website visitor behaviours such as levels of engagement, time spent on site, most visited pages, typical user journeys taken through the site, the drop out rates on certain pages.