Google Technologies Course

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Google Technologies Online Training

Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments.

You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business. Google Analytics is a fantastic source of data on website traffic, but proper analysis of Google Analytics can tell you so much more than simply how much traffic your site is getting.

What you will learn

When working with clients we will interrogate their Google Analytics data to gather some key base line information such as referral traffic sources, search engine generated traffic, social traffic and so on. We also analyse the data further to get key insights into website visitor behaviours such as levels of engagement, time spent on site, most visited pages, typical user journeys taken through the site, the drop out rates on certain pages.

  • Google Technologies
  • SEO / SEM / SMO

Google Technologies Online Training Course Content

 

  • Google Technologies
  • Google Webmaster Tools
  • Google Analytics
  • Google AdWords
  • Google Keyword Research Tool
  • Google Adsence
  • SEO / SEM / SMO
  • Search Engine Optimization overview
  • On page and Off page optimization
  • Content Optimization
  • Robots.txt, and Sitemap.xml
  • SEO and Keywords research Tool, Webmaster tools

 

  • Search Engine Marketing Overview
  • AdWords Campings overview
  • Creating Ad copies
  • Affiliate Marketing and other Ads
  • Web directories (Demoz submission), Forums, Articles, and Blogs
  • Link Building
  • Social Media Optimization Overview
  • Facebook Business page and Promotions
  • LinkedIn Professional Page
  • Twitter stream Setup
  • Google Plus Page
  • Few more Social media websites (Like YouTube Videos) and Promotions.
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