SAP CRM FUNCTIONAL Course

understanding of the comprehensive functionality in SAP CRM.

SAP CRM Functional Online Training

SAP Customer Relationship Management (SAP CRM) empowers you to manage all of your customer-related data and contacts. Courses for SAP CRM will show you how to leverage functionality for the full spectrum of CRM processes - including sales, service, marketing, and operations.

What you will learn

Armed with an understanding of the comprehensive functionality in SAP CRM, you can manage the entire customer life cycle efficiently and intelligently. Maximize your IT investment using our latest version of customer relationship management (CRM) software from SAP. A compelling user interface together with a broad functional capability make the CRM experience even better. Check out our curriculum of courses and certification exams for the latest SAP CRM release versions.

  • SAP CRM Fundamentals
  • SAP Implementation Fundamentals

SAP CRM Functional Online Training Course Content

 

  • Core - SAP CRM Fundamentals
  • Account Management
  • Organizational model
  • Product master
  • Customizing settings for each object
  • CRM business transactions
  • Overview of generic functions in business transactions
  • Activity management
  • Customizing for these objects
  • Process control and determination
  • Partner determination
  • Actions
  • Overview of pricing in CRM
  • CRM billing
  • Basics concepts of CRM middleware
  • Introduction to the CRM WebClient User Interface
  • Core - SAP Implementation Fundamentals
  • Workshop Preparation
  • Functional Design and Blueprint Preparation
  • Functional Specification Documentation
  • Change Management
  • Testing
  • Support Activities
  • Core - SAP CRM Interaction Center
  • SAP CRM User Interface Overview
  • UI Concept
  • Business Roles
  • Navigation Bar Customizing and Transaction Launcher
  • Architecture
  • UI Configuration
  • Easy Enhancement Workbench and Application Enhancement Tool
  • Component Enhancement Concept
  • Skin Configuration
  • IC Agent functions
  • IC Marketing and Sales
  • IC Service
  • IC Web Client Functions and Profiles
  • Communication Architecture
  • Agent Inbox
  • Rule Modeler
  • Category Modeler
  • IC manager functions

 

  • Optional - SAP CRM Marketing
  • Overview of marketing management in SAP CRM
  • Marketing Plans and campaign management
  • Working with marketing projects
  • Preparation and Execution of campaigns
  • Segmenting business partners
  • Marketing attributes
  • Graphical Modeler
  • Creating profiles and target groups
  • Personalized mail forms
  • Creating personalized e-mails
  • Marketing Product Proposals
  • Lead Management and Surveys
  • Campaign automation
  • External List Management
  • Special Functions and Features in campaign management
  • Couponing
  • Optional - SAP CRM Sales
  • Opportunity management and Pipeline Performance Management
  • Copying control
  • Quotation management
  • Order management
  • Special functions in quotation and order management
  • Pricing in SAP CRM Sales
  • Contract management
  • Rebate processing
  • Activity management in SAP CRM Sales
  • Visit planning
  • Territory management
  • Case study
  • Optional - SAP CRM Service
  • Maintenance of technical objects
  • Installed base management
  • Individual objects
  • Service contract processing
  • Service agreements
  • Service contracts
  • Service plans
  • Service order processing
  • Resource planning
  • Service confirmation
  • Service billing
  • ERP Integration
  • Complaints and returns processing
  • Complaints and returns
  • In-house repair processing
  • IT Service Management
Back to top